Essie Fall 2011: Brand New Bag

Essie’s got a brand new bag for fall 2011. The newest color collection pays homage to the glorious world of gorgeous handbags, classic sophistication and a return to ladylike glamour.
Inspired by the clean lines and simple elegance of post-war styles and the colors of handbags, this collection is comprised of classic shades reinvented for modern times.
“The accessories that you wear and carry say so much about who you are and who you want to be.” Essie Weingarten, founder of essie cosmetics explains. “The same is true with your manicure and your nail color. The first thing a person notices when they meet you for the
first time are: your shoes, your handbag and your nails.”
The fall 2011 collection consists of six creamy rich shades reminiscent of autumn with complex colors that are a throwback to the fashions of the 1940’s and 1950’s.

• carry on magnetic mulberry merlot
• glamour purse almond blush
• case study rich camel beige
• power clutch enigmatic darkest green
• very structured creamy burnt sienna
• lady like pretty, demure pink

Essie’s Brand New Bag Fall 2011 Collection is available now at salons and beauty destinations worldwide.

For more information visit essie.com.

New Matchmaster Foundation 2011

The new line offers medium coverage with a demi-matte finish designed to even out skin tones and mask imperfections, yet — drum roll, please — still look like real skin, yay! The ol’ bare-skin-but-better motif.
The secret ingredient? Spheres. No, not the cheesy movie starring Sam Jackson and Sharon Stone. These spheres belong to MAC’s Patented Pigment Technology, which squeezes pigments into tiny translucent spheres.
For traditional high-coverage foundations, companies use a mix of iron oxide and titanium dioxide-based red, yellow, white and black pigments to find matches for different skin tones, but it’s not a perfect science. Some formulations leave skin looking dull, or like it’s wearing a mask, and appearances can vary widely depending on the undertones in a wearer’s skin.
That’s where Matchmaster Foundation SPF 15 is supposed to come in. Clear acrylate spheres encapsulate micro-fine iron oxide and titanium dioxide pigments. When light hits the surface of these spheres, it enters and refracts, combining the undertones in the skin with a mix of micro fine pigments that should appear more natural to the naked eye.
At least that’s the idea.

More about Matchmaster from Nick Gavrelis(Greek), Vice President of MAC Global Development

• The new line includes 14 shades, some of which are MAC’s lightest and darkest foundation shades to date
• Provides broad spectrum UVA/UVB SPF 15 protection
• The new foundation was designed to suit all skin types, but MAC says that people with oily skin might really love it thanks to a botanical ingredient called laminaria saccharina (a form of seaweed/kelp), which is supposed to combat oil

Here’s a little look at six of the 14 shades…

MAC Posh Paradise

All 20 pieces of Posh Paradise prance onto MAC counters and into stores September 15  in North America and internationally in October. Can’t. Wait.

MAC Art of Powder

Is there a MAC counter at the MOMA now…?
The three-piece release of products inspired “…by the Masters & modern art movements” brushes onto North American MAC counters and breezes into stores September 29 (internationally next month).

MAC Style Driven Makeup Collection Fall 2011

Hey, have you noticed that it’s already fall? First of all congratulations with the first day of this beautiful, romantic and colorful season! And now hurry up to get ready to update your makeup kit with the latest and hottest makeup products, suggested by our fav brands. Let yourself be driven by style into the amazing world of colorful makeup with MAC, by taking a sneak peek into the latest MAC Style Driven Makeup Collection for Fall 2011. Color is wonderful and exciting, so let it reign you in the new season. As MAC puts it “there’s no mistaking a woman on a mission to get what she wants”, so ascertain what you really want, and if you want to look stunning, you should look for a glamorous and stylishly colorful makeup collection, just like the MAC Style Driven Makeup Collection!Thanks to the new professional longwear formula, you are sure to look fabulous while you’re driving to your desired place. 15 hours of long lasting coverage plus some amazing pigmented hues guarantee your stunning look in the fall season, so check out the entire collection and pick up your favorites.